About Us

* You are the technology

You don’t need the latest gadgets to be your best, but you do need to use your whole body actively and effectively. Barefootinc is a lifestyle brand created to help people reach their maximum potential for good health and a strong body – naturally. We believe in products that enhance training comfort and performance without compromising our natural movement. Our philosophy is simple: If we don’t use it, we don’t sell it.

Our showroom and online shop offer a range including minimalist footwear and socks that we, and the athletes we sponsor, live, train, race and win in.

* About FiveFingers

Vibram FiveFingers are a unique experience in footwear. Once you try them, you may choose never to wear any other pair of shoes again. We discovered them in July 2006 and have been running, training and living in them ever since. The premise is simple. It’s not about the shoe, it’s about you. The FiveFingers are designed to allow near perfect barefoot freedom and sensitivity. Re-connecting us with the earth and allowing our feet to feel every shift in terrain naturally promotes a shorter stride, a lighter step and better balance and posture. It also awakens a primal, child-like part of us that does not hesitate or falter. Just instinctive, decisive, joyful movement.

* About Furoshiki

We are proud to announce that on October 26th, 2017 Furoshiki - The Wrapping Sole by Vibram® received the ‘Innovation Award ADI Design Index’.

Light, sophisticated and colorful, the new Furoshiki —the wrapping sole by Vibram® — is comfortable to carry around and adapts easily to any surface thanks to the innovative design of the sole, which guarantees comfort and durability. Perfect for your free time, the Furoshiki shoes by Vibram® represent a new turning point in the footwear sector: shoes for everyday use, with a unique and original look, provided with Vibram® technology that has been the synonym of quality for more than seventy-five years.